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isbn10ebooksm7 - Download Vertrauen und Organisationskommunikation: Identitat - Marke - Image
یکشنبه 20 شهریور 1390  02:56 ق.ظ
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Vertrauen und Organisationskommunikation: Identitat - Marke - Image - Reputation




Author: Nikodemus Herger
Type: eBook
Date Released: 2006
Format: pdf
Language: German
Page Count: 245
Isbn10 Code: 3531151363
Isbn13 Code: 9783531151366


Book Description Identität - Marke - Image - Reputation From the Back Cover Unternehmen sind seit Jahren einem kontinuierlichen Vertrauensverlust in der Öffentlichkeit ausgesetzt. Identität, Marke, Image, Reputation sind allesamt "Rezepte" bzw. Konstruktionen, die sich auf das Management des Vertrauens in Organisationen beziehen. Diese Publikation vermittelt umfassendes Grundlagen- und Praxiswissen im Management des Vertrauens in der Organisationskommunikation.

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